WeChat, Alipay "burn" robbed the supermarket to pay
04-09
Take out the mobile phone, the supermarket clerk sweeps the two-dimensional code, Duang! Payment is completed. It's not only convenient, but also more important.
In May 13th, super giant WAL-MART announced the 25 stores in Shenzhen can brush Alipay, Beijing point the day and await for it. Prior to April 24th, Carrefour announced in Shanghai, Hangzhou, Beijing all stores formal access to Alipay to pay. WeChat is also not willing to be weak, only one day in May 12th, WeChat paid in Beijing's major supermarkets issued 200 thousand big red packets, 10 yuan to reduce 10 yuan, only this activity, WeChat behind the Tencent will burn 2 million.
From the beginning of February this year, WeChat and Alipay red envelopes "tear" come to an end, but Alipay and WeChat to pay the battle continues, the smoke spread to the supermarket field.
WeChat payment, the balance treasure which family is strong? Like dripping and fast in the field of taxi and car, after the war, the momentum of the money subsidy can not be sustained for a long time. Where will the supermarket electronic payment go?
The familiar "money burning enclosure" reappears
"Such a breakfast only 2 pieces of 4, wrath good neighbors WeChat pay, a good day from the beginning of the cheap", white-collar Ms. Li in May 12th a big early a circle of friends.
Using WeChat to pay 10 yuan, Ms. Li told reporters that when she went to check out the cashier, the cashier reminded her that the payment of WeChat could be reduced by 10 yuan, and that it would be paid by WeChat. According to Ms. Li, there are three good neighbor supermarkets in her office, which can be paid by WeChat.
Another young researchers Miss Jiang would enjoy Alipay's welfare". She was shopping in the supermarket in Wanning also enjoy preferential Alipay, Alipay launched from time to time by 10 yuan, a 10 percent off discount preferential, recently increased to 50 percent off.
The familiar feeling reappears. After enjoying the benefits that the "money war" has brought to consumers, the keen netizen aware that there are "new cheapness" in the supermarket shopping.
According to the Beijing News reporter, as of May 13th, in the Beijing area, has been cooperating with WeChat to pay 711, good neighbors, Jingkelong, airport city and other retail outlets, Alipay has collaborated with Huarun vanguard, Carrefour, Wumart, Wanning.
Tencent, Ali supermarket battle for payment has just started, and the stock market has already started a wave. In April, after the announcement of cooperation between Hualian and Alibaba, the stock price continued to rise for 4 days. Last February, on the day of the announcement of the strategic cooperation framework agreement with Tencent Inc, the announcement of the Wangfujing department store said Wangfujing's stock price was down.
50 percent off and 2 million who smash money more hard
Full 10 minus 10! Half off! WeChat payment and balance treasure opened a battle of mobile payment.
On the day of Ms. Lee's good neighbour, a good neighbour WeChat paid 10 yuan to pay 10 yuan, an industry insider told the new Beijing News reporter that WeChat provided 200 thousand "10 yuan reduced 10 yuan" to the Beijing supermarket system, that is to say, on the same day, on May 12th, WeChat smashed 2 million on the super market electronic payment.
It is understood that the Jing Long Long supermarket in the early May has been in cooperation with the WeChat payment, the number of concessions in May 12th was expanded, starting in the comprehensive sale of 30 yuan to reduce 10 yuan, in the convenience store 15 yuan to reduce 5 yuan. The intensity of the discount increased to 10 yuan in May 12th, which was reduced by 10 yuan.
A supermarket worker once told the media that consumers are being spoiled by "pet". There are no big concessions or "send red packets", and users are not very accustomed to paying for their mobile phones.
Industry analysis said, since last year, the mobile payment platform with zero breaking mode to seize the market, "burning money war" even staged, little favors have been unable to meet the appetite, viscosity will gradually weaken, if there is not enough temptation to attract them to pay the machine, so the third party payment of the competition It will be more intense. Next, if mobile payment platform wants to cultivate user viscosity, I'm afraid I have to think of more marketing strategies.
Alipay and supermarkets have a "two powder"
In addition to the preferential competition on WeChat and Alipay fight hand to hand with, payment application scenarios, still partners for expansion.
For the next line of mobile payment scene expansion, Alipay seems to go in front of WeChat. Alipay's "payment scan code" and "sonic payment" in a taxi, cinemas, retail stores have begun to test the water, such as Wanda cinema, intime shopping malls etc.. However, more than 600 million of WeChat's users have great potential.
But Alipay refused to yield, not only to pull the retail giant WAL-MART, while Alipay wallet constantly adding more new applications, and on the path than the WeChat wallet more concise, as long as the open Alipay wallet, you can see the "sweep", "payment code".
According to the super system sources, the earliest Alipay supermarket and also talked about cooperation, but because the initial rate did not reach an agreement, a beat two scattered. But with WeChat, Alipay after the battle intensified, does not rule out the possibility of cooperation.
The reporter found a WeChat and Alipay pay rate table on the internet. Among them, the rate of WeChat payment to large business super is 0.6%. Alipay in the mobile terminal, take the ladder pricing model, trading volume in 0 to 60 thousand yuan, the rate was 1.2%, the transaction amounted to $500 thousand in 60 thousand yuan, the rate was 1%, 500 thousand yuan to 1 million yuan in 0.9%, with the increase of turnover is decreasing.
The above hyper system people say, because the rate issue involves business secrets, it is not easy to disclose. But compared to Alipay, WeChat in the main and discuss cooperation
